New Value 1000

The NGK Group Vision, Road to 2050, sets New Value 1000 (NV1000) as a core policy for transforming our business structure. NV1000 is the goal of achieving 100 billion yen in net sales from new business products in 2030. To ensure we achieve NV1000, we strengthened marketing functions by tapping an unprecedented number of human resources to establish Corporate NV Creation. This group is collaborated with Corporate R&D and Corporate Manufacturing Engineering to accelerate the speed of commercialization for development themes.

Moving forward, we will aim to achieve NV1000 by commercializing products in the demonstration and development phases, which represent expected sales on the scope of 200 billion yen.

In November 2023, we announced the construction of a new Co-Creation Center that will serve as a base for using ceramic technologies to offer new value to society, which is a part of our Corporate Philosophy. Through this Center, we will promote the open innovation necessary to create various new value and expand collaborations with external partners. The Co-Creation Center will also function as a place for promoting our Group identity as we work to cultivate a culture that encourages employees to take on new challenges. With this in mind, we created an area for introducing our products and core technology contributing to resolving social issues, an area for ideation with people outside the company, and an area to creating encounters and exchanges both inside and outside the company. This will be an environment that promotes the fusion of various internal and external skills, knowledge, and experience. At this Center, we will promote co-creation and aim to quickly and efficiently create new products and new businesses.

To promote the creation of new themes, in FY2024 we launched a New Business Proposal Program to gather ideas from employees and departments. The objective of this program is to solicit a wide range of ideas from within the company, increase the possibility of creating new businesses, and provide employees with opportunities to take on new business challenges. We have prepared a variety of support systems for new business ideas, including a secretariat that will support the process from idea creation to proposal to in-depth research. Initially, this program will only apply to NGK. However, in the future, we will accelerate the creation of new businesses by expanding this program to the entire NGK Group.